toggle menu

Edinburgh World Heritage/News/Vacancy: Communications and Engagement Officer

Vacancy: Communications and Engagement Officer

Nicholas Hotham

31st January 2019

Nicholas Hotham

Edinburgh World Heritage is looking to appoint an ambitious and creative Communications and Engagement professional to this important role within our team.

We are an independent charity with the aim of ensuring the city’s World Heritage status is a dynamic force that benefits everyone. Our mission is to connect people to their heritage in everything we do – whether through the conservation of historic buildings, delivering improvements to the public realm, or engaging people directly with the rich heritage of their city. In 2018, Edinburgh World Heritage took over responsibility for the Tron Kirk on the High Street. Our exhibition, which opened in July, showcases the Old and New Towns of Edinburgh, as well as Scotland’s other five World Heritage Sites. Over 250,000 people have visited the Tron since opening. ‘John Kay’s Shop at the Tron’ occupies part of the building and is run by our licensee.

Main responsibilities:

Management of “Our World Heritage” at the Tron

  • Day-to-day management of the venue
  • Handle liaison with the retailer
  • Recruitment, training and management of the volunteers
  • Delivery of the 2019 exhibition extension and complimentary events
  • Development of Tron-related digital content
  • Fielding and analysing visitor satisfaction data

Events programme

  • Support design and delivery of an annual programme of events – for members (individual and corporate), stakeholders, news media and other audiences.
  • Lead the promotion of events via wide range of media

Social Media

  • Ongoing review of key Social Media analytics
  • Refresh of the Edinburgh World Heritage Social Media and Content strategies
  • Population of one-month out social media content calendar
  • Writing and editing of Social Media content from a variety of sources including Edinburgh World Heritage colleagues
  • Daily management of key channels – primarily Facebook, Twitter and Instagram


  • Daily CMS management
  • Ongoing review of Google Analytics
  • Recommendation for optimisation of the new EWH website platform
  • Strategy for new content development (blogs, project summaries, trails etc.)


  • Oversee production of high quality photography and video content

Skills & experience

You will have:

  • A minimum of 2 years of relevant venue management and/or communications experience, either at an agency or in-house
  • Experience in Social Media management, including content development, editing (text and visual material) and day-to-day platform management
  • Knowledge and experience in website design and day-to-day content management systems
  • A minimum of a Bachelors level qualification, ideally in a relevant arts/history/heritage discipline
  • Expertise in dealing with a complex range of stakeholders
  • Some experience in event design and delivery would be an advantage
  • Some experience in managing and training volunteers would be an advantage

Behaviours & abilities

You will be:

  • Passionate about engagement in the arts, culture and heritage, as well as reaching new audiences in different ways
  • A lover of history, heritage and, more generally the arts and living in our great cities
  • A creative writer, also with an eye for outstanding visual content
  • A strategic thinker who can identify broader themes and angles from day-to-day, apparently ‘mundane’ activities
  • A team player who is able to successfully collaborate with more experienced peers and senior colleagues
  • A lover of detail who takes pride in delivering perfect and well-crafted communications material
  • A motivated self-starter with an ability to make difficult things happen despite barriers and issues
  • A person with high personal work standards with a commitment to delivering exceptional quality in all your work
  • Completely fluent in English

Full job description

CLOSING DATE FOR APPLICATIONS: 5pm on Friday 22nd February 2019 

Please complete the Application Form and send it to us with a CV and covering letter in support of your application.   

Applications should be sent by email to Kay Marwick Business & Office Manager at 

Further details including a job description are available by contacting