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Edinburgh World Heritage/News/Vacancy: Communications Officer

Vacancy: Communications Officer

Nicholas Hotham

15th May 2019

Nicholas Hotham

Edinburgh World Heritage is looking to appoint an ambitious and creative Communications professional to this important role within our team.

We are an independent charity with the aim of ensuring the city’s World Heritage status is a dynamic force that benefits everyone. Our mission is to connect people to their heritage in everything we do – whether through the conservation of historic buildings, delivering improvements to the public realm, or engaging people directly with the rich heritage of their city.

Main responsibilities:

  1. Integrated Communications Calendar
  • Ownership of the Integrated Communications Calendar which translates relevant data from all aspects of the organisation’s activities into a monthly and weekly communications schedule
  1. News Media
  • Ownership of the news drumbeat process: staying abreast of all aspects of the work of the organisation, subsequent updating of the news drumbeat document together with the creation of relevant news angles for new projects
  • Maintenance of the press list and development of senior media contacts
  • Design and execution of the monthly news programme including translation of the drumbeat into a series of news and features packages including press release, spokespeople, photography and other creative collateral
  • Regular pitching of news stories to local, national and selectively international news media
  • Management of PR events
  • Reactive Press Office management – fielding of enquiries and delivery of timely responses
  • Follow up and analysis of the quality and quantity of coverage achieved
  • Regular sense-checking with media and other stakeholders of the quality and quantity of Edinburgh World Heritage news material
  • Co-ordination with partners for the delivery of the World Heritage Site Management Plan
  1. Social Media
  • Review of 2018/19 social media analytics
  • Refresh of the Edinburgh World Heritage Social Media and Content strategies
  • Population of one-month out Social Media content calendar
  • Writing and editing of Social Media content from a variety of sources including Edinburgh World Heritage colleagues
  • Daily management of key channels
  • Testing ways of delivering engagement on new and emerging platforms
  1. Website
  • Day-to-day management of the site
  • Analysis of the performance of the new Edinburgh World Hertiage website
  • Recommendations for improvements
  1. Content Production
  • Oversee production of high quality photography and video content to support our overall mission including fundraising efforts.
  1. Tron ‘Our World Heritage’ exhibition
  • Provide occasional outreach and engagement support Edinburgh World Heritage’s programme of events and activities at the Tron

Skills and experience

You will have

  • A minimum of 2 years of relevant communications experience, either at an agency or in-house
  • Experience in Social Media management, including content commissioning, editing (text and visual material) and day-to-day platform management
  • Knowledge and experience in website design and day-to-day content management systems
  • A Bachelors level qualification in a relevant arts/heritage discipline
  • Some experience in complex event design and delivery
  • Expertise in dealing with a complex range of stakeholders

You will be

  • Passionate about communications and reaching new audiences in different ways
  • A lover of history, heritage and, more generally the arts and living in our great cities
  • A creative writer, also with an eye for outstanding visual content
  • A strategic thinker who can stand back and identify relevant news, feature and social media angles from day-to-day, apparently ‘mundane’ activities
  • A team player who is able to successfully collaborate with more experienced peers and senior colleagues
  • A lover of detail who takes pride in delivering perfect and elegant communications material
  • An empathetic listener who is able to understand intent and ‘read between the lines’
  • A motivated self-starter with an ability to make difficult things happen despite barriers and issues
  • A person with high personal work standards with a commitment to delivering exceptional quality in all your work

Job Description

CLOSING DATE FOR APPLICATIONS: 5pm on Friday 31st May 2019 

Please complete the Application Form and send it to us with a CV and covering letter in support of your application.   

Applications should be sent by email to Kay Marwick Business & Office Manager at 

Further details including a job description are available by contacting